Market Timing Matters

CASE STUDY: MARKET TIMING

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Situation

A chain of retail stores had several different electricity supply contracts in place. Satori Energy’s team of analysts, who are monitoring the markets on a daily basis, identified an opportunity to extend the contract nine months before it expired and lock in annual savings of $325,000.


Solution

The retail chain decided to hold off on executing the extension because the contract did not expire for nine months and other more pressing issues in their business needed attention. Unfortunately, market conditions (including unseasonably warm weather) caused the wholesale market to increase while the client delayed. By the time the client executed the contract extension five months later, the potential savings were cut in half. Still, Satori Energy’s proactive approach saved the client $175,000 per year.